LO1 Explore the diversity of the global events industry and the factors that have influenced its development

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Understand the purpose of the event

Before starting to plan any event, the aims and objectives must be clear. What goals are to be achieved through the event must be known. Once the goals are known, it leads to a great event with proper allocation of time and money. To accomplish your goals, you got to have an attendance that meets your criteria.

Know your audience

Audience identification is the second most essential part of organizing any event. It plays a vital role in accomplishing your organizational goals and objectives. Once you have selected the demographics of your audience, you got to look for them. You also need to figure out how are you going to approach them and how will you convince them to attend your event. There are a number of ways through which you can reach out to your target audience. Email marketing, social media, and telemarketing are few of the most common popular methods of gathering audience.

Selection of venue

The venue of your event determines the probability of success of your event. Your event, audience, and venue are interconnected with each other. If the venue does not match the purpose of your event or the audience, your preparation and hard work will go in vain.

Suitable timing

Your event must be conducted in a suitable time which is feasible for your audience. There are a few considerations for selecting a suitable time for your event which are days, month, year, etc.

Attractive content

Above all, content wins the match. Content adds value to your event. Make sure you give valuable content to your attendees that attract them or solve their problems. Your content should be creative. Most of the organizational events are conducted just to pitch their ideas for generating sales or gathering investors, which is wrong. You also need to add some attention-grabbing content.


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