UGB161 Introduction to Marketing

Introduction: This unit explains the fundamentals of marketing and the basics of digital marketing. Digital marketing is the new way of marketing. Digital marketing is done over the internet. If a person runs an online business, he/she must be having a business website. There are multiple channels through which digital marketing can be done. The ability to perform in the factorial situations are done accurately.

Steps of digital marketing

1) Digital Marketing: The concept of traditional marketing has been ruled out. In this digital world, everything is digitized. The way of marketing has also been digitized. Digital marketing allows you to reach a massive audience through the internet and sell them your products and services. Digital marketing is further divided into more fields that are

A) SEO: It is the shorter form of search engine optimization. It is a method that is used to rank your website on the first page of search engines. It is done by following the Google algorithms. If you are not doing SEO according to the Google algorithms, you won’t be able to rank your website. SEO has two main sections. One is the On-page SEO and the second one is Off-page SEO. The difference between the two is, On-page SEO is the work that is done on your website while Off-page SEO is done through creating backlinks and writing guest posts.

B) Social media marketing: Social media marketing is the way of reaching a massive audience. According to a survey, around 3.6 billion people are active users of social media globally. There are many social media platforms but the most famous ones are Facebook, Instagram, LinkedIn, and Twitter. Social media helps in creating awareness of the business to the people. Gathering a large number of audiences can be done on social media easily. You can also run paid ad campaigns. Ad campaigns help you to increase your sales. The conversion rate on social media is higher than on any other platform.

C) Affiliate marketing: It works like for instance you have a popular website with a large number of audiences visiting it regularly. The third person who runs a business would ask you if he can run his ad campaigns on your website. If he sells his product/service through that ad.

D) Content writing: Content writing is the most essential part of digital marketing. For Every domain of digital marketing, you will be needed content because the content is the king. Your website needs content, guest posts, articles, social media, etc. They all require content that must be knowledgeable for the audience and at the same time interesting as well. There should be no grammatical errors in the content. The content you write should be non-plagiarized because if Google finds your content plagiarized, your website will get banned. Content writing is easy for people who are regular readers.