Unit 4: The Hospitality Business Toolkit

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The business toolkit within the hospitality industry includes equipment, software, and materials that are used over around by more than 100 countries.

Official website

Official website is the very first and the most essential tool every hotel, rental place, or a travel agency should have. Without a website it will be difficult for you reach out to your target audience and one of the biggest advantages of a website is that marketing and advertising of your business becomes easy and efficient. Website helps you with communicating with multiple customers at a time. You can reach massive audience through your website in your city and even around the country.

Analytical tools

Along with a website, you got to have analytical tools to track your website. Analytical tools help you determine your website’s engagements, tracking bookings and orders, etc. There are many analytical tools such as Google analytics, which is free of cost. Google analytics is one of the most used tools for analytical purposes.
If customers are making booking on your website, you can track it. Moreover, Google analytics also shows how did the customer get to know about your customer and where he/she is coming from; the location of the customer.

Task management tools

Managing and remembering tasks can be frustrating and exhausting in the hospitality industry. To manage and track your tasks, you got to have management tools. These task management tools help you to organize the current and upcoming projects and duties. With the task management tools you will have an organized pattern of jobs you have to do. The deadlines of the projects and tasks can also be achieved when you use task management tools.


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